Our approach is very simple. We have established a network that connects our global educators and their content through our marketplace making them accessible to the India marketplace. With our mass marketing campaigns, we drive millions of potential learners to betterU.in. From there, the learner after selecting, registering and purchasing the course is then moved seamlessly from our marketplace through our gateway into the learning environment of our educators. They are now a student of the global educator!
Globally, there is a significant knowledge base developed from industry leaders providing top quality education to students worldwide. Recruiting international students is the norm for most countries, but exporting international education is a new and uncertain approach for many. betterU works with education providers to make this transition risk free, simple and profitable. Our focus is to provide quality education from all types of providers. This might include K-12, Professional Development, Accredited from Universities, Colleges, Associations as well as Career advancement and skills development courses.
betterU signed a 150 Crore (approx $30 million) marketing investment deal with Bennett Coleman Company Ltd. (Times Group) in 2015 that provides betterU with significant market visibility. This deal enables betterU to be promoted across upwards of 80% of the country by means of newsprint, radio, digital, TV, OHH and Medianet. The benefit of this deal brings awareness of our marketplace, our education partners’ programs to the mass population of the country on a weekly basis.